Where millions of Doctors connect and collaborate every day
Industry
Quick Commerce
Project goal
MedNexus aspires to be the best social networking platform for medical health professionals.
Project Duration
Jul, 2023 - Feb, 2024
Tools
Figma, Figjam, Whimsical, JIRA, Confluence
Problem statement
Busy schedules limit most doctors' engagement with social networking apps, causing them to miss out on valuable updates, resources, and peer connections. This hinders their professional growth and networking.
💼 Sales had lost multiple revenue opportunities because the “look and feel” of the product was lacking compared to competitors.
💬 30-50% of users stopped using the app this stemmed from usability issues and lack of unique features.
👩🏽💻 20-30% of development efforts were wasted on re-building designs that were constantly under review cycle.
📢 Marketing had 0 screenshots of the product on their marketing website because the product looked dated.
There was a unanimous agreement from the client side that the product had to change and large improvements for engagement were needed.
Impact
Doctors' loved the experience we created, their feedback was positive and they couldn't stop appreciating the product. Additionally we were able to ramp up some numbers to get an overview of our achievements.
Design processes
Heuristic evaluation |
I carried out this evaluation to identify issues and challenges in the user experience for the current app. (As of July, 2023)
After evaluating the issues and prioritising their impact and effort scale, I submitted the report to the leads and discussed converting some issues into immediate tasks.
Tasks such as:
Information Architecture
To enhance findability, usability, and improve the organization of content.
UI revamp
To improve customer satisfaction and engagement.
Feature pages revamp
To ensure the users engage with the content by discovering it easily.
Grid system implementation
To improve the readability, scalability, and finally improve the visual heirarchy.
Story boarding
A simple story boarding exercise to explain to the stake holders the vision of the emotion experience the user will have before and after using Mednexus.
01 | Problem experienced
Doctors are unable to view specific medical content or socialise with other doctors in their respective medical specialties.
02 | Solution search
The doctor begins to search online for relevant apps or communities to join.
03 | Product discovery
A medical rep visits the doctor and talks to them about the Mednexus app.
04 | Product experience
The doctor signs up and begins to explore posts, other doctor profiles, and conferences.
05 | Problem alleviated
The doctor then signs up for conferences they are interested in and start posting updates leading up to the event.
06 | Beneficial outcome
The doctor finally visits their first medical conference via Mednexus and begins to socialize with other doctors of their relevant fields, all while promoting Mednexus.
Research
Stakeholder interview
Took several interviews to understand the need for the app, intended target audience, preferred features, potential challenges, and design expectations. We asked them several questions
User research
Conducted several real user interviews to understand the need for the app, intended target audience, preferred features, potential challenges, and design expectations. We asked them several questions
Research method
User observation, and usability testing
Duration
2 days
Our conclusions
The signing-up process is too lengthy
Trouble accessing content
Most video content is too lengthy and irrelevant
Accessing conference material live
Persona
Based on the user research conducted during the client conference my team and I were able to understand and map out various user personas.
How can Mednexus help?
Every week, new Continuing Medical Education content is added, which aids X in learning. This enables X to deal with patients more skillfully and to find quicker solutions to their issues.
Biggest challenge?
The main challenge for X has been figuring out how to use the user interface and find the video material they previously viewed.
How can Mednexus help?
Med Nexus makes it simple to track, register, and pay online for conferences, this lets Y meet with the medical representative less frequently—a benefit since these meetings consume a significant amount of a doctor's time.
Biggest challenge?
Finding the right kind of conference to attend as there have been fewer details in the past and the UI has not been previously appealing to comprehend.
How can Mednexus help?
Z wants to build their network of Doctors in their community, they are new to the social media game and need easy to understand features to use regularly.
Biggest challenge?
Z is unable to properly connect with other Doctors in the post section as the comments reply feature has been very confusing to use.
Challenge
I had difficulty understanding the users' thought processes and routines as I couldn't figure out their engagement patterns. I narrowed it down to three core issues.
Further research, questions asked and in-person user observations allowed me to understand the type of user I was dealing with. From my research I understood that users had different usage patterns.
I was faced with a fresh challenge where I had to ensure the users were able to engage well with the platform while adhering to the traditional business criteria set out by the leadership. Fortunately, I was able to propose typical and contemporary social media usage patterns while still meeting the business goal.
For example
"While some users were satisfied with reading new comments in many posts, they faced a few issues…"
Mapping out the doctors journey
Using insights from our research, we then mapped out every stage of the doctors' journey, including their challenges and needs.
This process enabled us to step back, see the big picture, and identify potential areas for growth and improvement.
When it came to developing a strategy, our client wasn’t in a position where they could dedicate a group of designers and developers to spend a year or two building a new app from the ground up. We had an existing product with existing users that required maintenance, and their users still needed regular releases.
This needed to be an incremental and iterative approach, which meant we had to be strategic about which problems we tackled first. We also had to be tactical about helping our existing users adopt a new wave of changes without disrupting their current workflows.
After partnering and working with executive leadership and each department, my team and I were able to bring forth solutions that helped boost engagement and increase revenue to the client.
Solutions
Introduced a simplified OTP login process.
Crafted a powerful search experience.
Using OS app widgets to always stay posted.
Using AI to suggest better captions.
In Their Words
Senior Product Analyst
Sahils approach to design is both creative and methodical. His designs are not only visually stunning but also highly functional, enhancing the overall user experience significantly. One of the standout features of Sahil's work is his extensive user research, including interviews and usability testing, to gather crucial insights.
Moreover, Sahil is exceptionally skilled in using design tools like Figma, Sketch, and other industry-standard tools. I highly recommend Sahil to anyone seeking a top-notch UI/UX designer who delivers exceptional results.
Business Analyst
I want to appreciate the fantastic work Sahil has done over the past year. It has truly been a pleasure working with Sahil. His dedication, professionalism, and smart-working approach have made a significant impact.
Sahils' ability to understand project requirements and translate them into visually appealing and functional designs has been invaluable. The quality of Sahils' work consistently meets and often exceeds expectations, and his attention to detail and creativity are truly commendable.
Sahils' proactive approach and commitment to excellence makes him a great asset to any team, and I’m grateful for the opportunity to have collaborated with Sahil.
